As an independent Art Director. I was tasked with an STD awareness campaign to help combat the rising rate of STDs in Alberta. This campaign is aimed at 18 – 30 year club goers. We used strong language and bold typography to create an eye catching message that was hard to miss. The ads were placed in club washrooms and shared through social media.

Featured here in Adweek

 

CREDITS
Agency: Trigger
Creative Director: Johnny Talisman
Copywriter: Lance Risseeuw
Art Directors:  Vanessa Chaplin/Taegan Rubert
Account Director: Celeste Herbert
Production: Julie Bousfield / Natalie Faulkner