This campaign was created for The One Show – Young Ones competition. #BeYou is an initiative created for children to play without the limitations of labels and stereotypes. It is intended for parents and young children to creatively explore through play, and become empowered by their inner selves. For this campaign, I worked with young children to discover insights of what their toys may be doing that we don’t normally see. It’s about digging deeper and bringing the toy’s inner personalities to the surface. Visit our Vine channel to discover more of the Campaign.